https://lh4.googleusercontent.com/1XbmhOnIvFTKixxBZGJIw3v1toGlQIBh9LB2iluO6nwu-Vpv4De6MFf44BYLl91Sj8ozy65bkltyWRp3UYcPYBT1zERasPBQidq0MceucUoBucWsJXJIxw8qoJsDn0bm9WZAJ1H05PULuzquKw

Problem (“Have I clearly defined the problem?”)

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Solution (“Have I clearly defined the solution?”)

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Premise and Hook (“Is my premise unique, engaging, and/or provocative?”)

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Authenticity (“Am I speaking from a place of authority?”)

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Research (“Have I done just enough research to support my premise?”)